Who is eligible to participate?
If you are responsible for purchasing hospitality products or services, you may be eligible. We consider your decision-making authority, budget, and how well your needs match our exhibitors.
Hotel & Hospitality Expo Africa 2025: Hosted Buyer Programme
What is it?
The Hosted Buyer Programme connects key decision-makers with relevant exhibitors at the Hotel & Hospitality Expo Africa. It's a time-saving and cost-effective way to meet new and existing suppliers, maximizing your return on investment.
Who can participate?
If you are responsible for purchasing hotel and hospitality products or services, you may be eligible. We consider your decision-making authority, budget, and how well your needs match our exhibitors.
Benefits for participating in the Hotel & Hospitality Expo Africa 2025: Hosted Buyer Programme
- Find the right suppliers: We'll connect you with exhibitors who can meet your specific needs.
- Save time: Our concierge service helps you schedule meetings throughout the event, maximising your time.
- Reduce costs: Qualifying buyers may be eligible for complimentary flights and accommodation.
What do eligible and confirmed buyers get?
Engaging with key suppliers in the hotel & hospitality industry
Qualifying buyers may be eligible for complimentary flights
Qualifying buyers may be eligible for complimentary accommodation
We assess applicants based on the following criteria:
- Decision making authority: You are a senior professional with decision-making authority in your business.
- Track record of sourcing through importing: You have a dedicated budget to source new products through importation.
- Availability to travel to South Africa:
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- Must be available to travel to Cape Town between 11 – 13 June 2025.
- Ready and willing to engage in pre-scheduled meetings during the exhibition.
Apply to be a Hosted Buyer
Make your application to the 2025 Hosted Buyers programme to attend the Hotel & Hospitality Expo Africa and network with business leaders from across the hotel & hospitality sectors.
Benefits to Exhibitors
- Connect with qualified buyers: The programme attracts pre-approved decision-makers, increasing your exposure and potential sales.
- Targeted leads: Our concierge service connects buyers with the most relevant exhibitors, saving you time and effort.
- Measurable results: Exhibitors selected by buyers for meetings will receive requests through our concierge service.
Hosted Buyer Programme Process
- Buyers can apply for the programme through an online form, which will be reviewed by the Hosted Buyer team and accepted or rejected based on a set of criteria including decision-making authority, budget and relevance to the exhibitors participating in Hotel & Hospitality Expo Africa 2025.
- Successful buyers will be required to register and agree to terms of the Hosted Buyer Programme.
- Buyers will be required to confirm 5 meetings with exhibitors.
Hosted Buyer Programme FAQs
Who is eligible for the Hosted Buyer Program?
The program is designed for decision-makers responsible for purchasing hotel and hospitality products or services. We consider your buying authority, budget, and how your needs align with our range of exhibitors.
What are the benefits of participating?
- Connect with relevant suppliers: We connect you with exhibitors who offer products and services that meet your needs.
- Save time: Our concierge service helps you schedule targeted meetings throughout the event.
- Reduce costs: Qualifying buyers may be eligible for complimentary flights and accommodation.
How do I apply?
Submit an online application. We'll review it based on set criteria and inform you of the decision (by no later than the 14 May 2024).
Is there a fee to participate?
No, participation in the program is free for qualified buyers.
What are the expectations of a Hosted Buyer?
- Selected buyers will need to register and agree to our terms and conditions for participating
- You will be required to confirm a minimum number of exhibitor meetings (typically around 10).
- You may be called upon to talk at our free-to-attend workshop, during the event.
What if I have dietary restrictions or accessibility needs?
Please mention any such requirements once your application has been approved – if you meet the criteria. We'll work with you to ensure a smooth experience.
How are meetings arranged?
Our concierge service matches buyers with relevant exhibitors based on their needs.
Can I track the results of my participation?
Yes, you can see which buyers request meetings through the feedback from our concierge service.
What happens if I'm not selected as a Hosted Buyer?
You can still attend the Expo and visit exhibitor booths! General registration information is available on the event website.
I have a question not listed here. Who can I contact?
You can contact us on info@thehotelshowafrica.com
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