South Africa: “Tourism currently sustains 700,000 direct jobs … There is no reason why it can’t double in size.”
South Africa’s new president Cyril Ramaposa has pledged government support for a huge boost to the country’s tourism sector.
During his first State of the Nation address the president offered a clear message to hospitality investors worldwide, promising investment and government support.
He said: “Tourism currently sustains 700,000 direct jobs … There is no reason why it can’t double in size.”
Tourism accounts for 9.4 per cent of GDP and is already forecast to exceed 11 per cent within a decade. With renewed investor confidence this year, Ramaposa wants to accelerate this growth.
And during his first major address to his country he pledged: “We will enhance support for destination marketing in key tourism markets and take further measures to reduce regulatory barriers and develop emerging tourism businesses.”
He became leader of the country last month on a wave of optimism, which has seen the Rand strengthen and a surge in interest from international investors.
Ramaposa is a successful businessman with proven economic skills who has promised to redefine the country, confront its social issues and ensure it retains its place as the gateway to Africa.
“We have the most beautiful country in the world and the most hospitable people. Tourism … provides our country with incredible opportunities to, quite literally, shine.”