Upon her return to South Africa at the start of 2013, Geri gained valuable experience by conducting market research in sub-Saharan Africa as a hospitality analyst. She joined Hilton in June 2013 as part of the development team to assist in realizing the growing number of opportunities on the African continent. Geri is responsible for securing exciting new projects in the SADC region. Prior to her return to South Africa, Geri was based in the United Arab Emirates for five years, focusing on development in the Middle East and North Africa hotel markets.
Hilton, present on the continent for over 50 years, currently operates 39 hotels in Africa and the Indian Ocean with ambitious plans to double that number within the next five years. The company has 44 hotels with more than 10,000 rooms in its Africa development pipeline.